10 Marketing Tips Freelance Writers Should Know Before 2025
Finding freelance clients right now can feel really hard.
It’s tough out there.
Companies are cutting budgets, using AI instead of writers, and sometimes even ignoring freelancers they've worked with for a long time.
It’s crazy.
But even though it seems bad, there are still clients out there ready to work with freelancers.
The problem is that the competition is super tough, so you need to make a great first impression.
You see lots of freelancers commenting "Interested, DM me" on LinkedIn job posts, right?
That can be really discouraging. Do you think a client will reach out to someone who gives no information, especially when they have thousands of other candidates to choose from?
Probably not.
So, how can you stand out?
Marketing!!!!!
Yes, you need to market yourself all the time.
The better you promote yourself, the more likely clients will notice and remember you.
When they need help, they'll think of your consistent efforts and maybe even the story you shared about helping another company triple their revenue.
Marketing can be hard if you don’t know what you’re doing, and a lot of us don’t.
But if you follow the steps below, you’ll have a better chance of getting noticed and landing clients.
Here’s how you can market yourself effectively:
Build a strong online presence:
💼 Create a professional website and keep your social media profiles active.
💼 Showcase your work by sharing stories, reviews, and examples of your work.
💼 Network consistently by attending industry events, join online groups, and connect with potential clients and other freelancers.
Leverage Content Marketing;
💼 Create valuable content, write blogs, make videos, or do podcasts to show your knowledge and help others.
💼 Leverage SEO by using important keywords on your website and content to attract more visitors.
💼 Engage regularly by commenting on posts, share your thoughts, and join conversations to get noticed.
💼 Offer Free Resources like give away guides, templates, or free consultations to show what you can do.
💼 Use email marketing. Send newsletters and updates to keep people interested in your work.
💼 Get Referrals: Ask happy clients for recommendations and reviews.
💼 Lastly, be consistent, keep updating your content and stay active so people remember you
